Champions Club Announces Triumphant Merger Spree:

With Azure Group & other Champions Group’s Assets

Elevating Experiences on Land I Air I Water

Envisioning a Future of Incredible Living:


Bangalore, April 10, 2024 – At HICSA (Hotel Investment Conference – South Asia), Champions Club, a global leader in experiential tourism and hospitality, welcomed Azur Group, with a vision to grow globally and deliver exceptional customer service with one stop solution for all Luxury & Experiential needs. To enhance this more, Champions Club has introduced an Elite Club Membership for its loyal customers and a B2B Loyalty Program for its partners globally.

With a strategic amalgamation and joining of the verticals and establishments such as Longevity Wellness clubs, Champions Ranch, Champions Yacht Club – Goa, Champion Yachts – Dubai, Champions Aviation, Champs Sailing Club in Vijayawada, and the Champion Products encompassing Health.fit, Bake.fit, Yoga.fit, and Liquid.fit, Champions Club continues to set new standards in luxury, offering a comprehensive solution for all your lifestyle and experiential needs.

The strategic merger aims to position Champions Club at the forefront of tourism, hospitality and longevity, offering unique solutions meticulously designed to empower a global clientele.

Reimagining an Opulent Lifestyle for all!

The collaboration with Azure Group & other pioneers aim to enhance Champions Club’s offerings in bespoke experiences, Elite club memberships, private yachts, and air charter, customized travel itineraries, catering to evolving business needs. Furthermore, envisioning a healthier tomorrow with organic foods, holistic yoga, meditation, and wellness treatments, including longevity solutions. The integrated expertise across various segments promises a superior customer experience, revolutionizing luxury travel and wellness solutions worldwide.

Board Members’ Remarks

*Subhakar Rao, Visionary Chairman remarked, “The strategic merger will position Champions Club on the threshold of a transformative global growth journey, offering our global clientele an inclusive suite of experiential travel, longevity, and wellness solutions, all seamlessly available under one roof.”

*Hema Malini Nidamanuri, Managing Director emphasizes the profound strategic benefits, enabling access to a global client base and enhancing F&B offerings with healthier, personalized solutions. This Ugadi, as we embrace the spirit of new beginnings, these alliances signify our commitment to elevate hospitality experiences while honoring traditional values and embracing innovation.

*Ankit Choudhary, CEO added, “This merger and realignments will reinforce our commitment to deliver exceptional customer service to our clients. Being a one-stop solution concierge in luxury experiences, for both B2B & B2C, we’re stepping into a new era characterized by unmatched service standards and bespoke experiences tailored to the discerning needs of our global clientele.”

*Sreekar Surapaneni, Director of The Longevity Health Club and Health.fit division, highlighted the collaboration’s potential to position their solutions as comprehensive providers across industries, ensuring executives’ health and happiness through unique treatments and experiences. This strategic move broadens their reach and impact significantly.

*Kiran Addala, COO: “The integration of these three outstanding companies has already begun to show us the path to success.”

About Champions Club:

Champions Club, the experiential & luxurious wing of Champions Group is a leading global provider of bespoke experiences and luxury solutions on land, air, and water. Champions Group has offered services to over 6300 firms and tens of thousands of clients globally. With core capabilities in luxury experiences, global CEO events, yacht charter, private air charter, wedding and corporate events, longevity and health, and happiness focus, and membership solutions, Champions Club has been curating unique experiences and delivering happiness along with longevity club solutions to its global clientele.